WHAT IF WE BECOME THE DEVICE OF OURSELVES?
ago 2013 05

LONDON – What if we become the device of ourselves? In sci-fi movies it’s very common to watch the characters touch their body to send signals to the central computer: A touch of a finger on an arm to control the robot, a touch of the thumb on the other arm to switch on the monitor in the laboratory or a hand on the other hand fluctuating together in the air to pilot a space ship. Yes, we know, that’s only fantasy.

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TO EACH SOCIAL MEDIA, ITS DISH
lug 2013 19

LONDON – It’s not correct to think that Social Networks are all the same. Because Social Media are just instruments with people behind them. And, we know, each person thinks and behaves differently. But there’s a new culture phenomenon that is joining all along the same way: Foodstagram.

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I’M A CANCER PATIENT. I’M WORTH FEW PENNIES
giu 2013 27

LONDON – If I were a cancer patient, I would be worth $0.24. If I had hundreds of friends on Facebook, I’ld be worth $0.00075. If I could buy a new car, I’ld be worth $0.0021 and many more other examples. That’s just a part of a new “menu’” about our privacy that companies specialized in web research sell to other companies self-interested in buying this data. Why? For proposing bespoke offers.

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3… 2…1… Smile and take your selfie pic!
giu 2013 20

LONDON – If there had been a mobile phone during several historical moments, what would the photos have been? Since it’s impossible to travel in time, that’s a question that has been answered by famous advertising agency “Lowe Cape Town” based in South Africa. And the results are the “selfie” pictures you can watch in this post.

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To dunk or not to dunk! The successful of an ADV campaign
giu 2013 14

LONDON – To dunk or not to dunk! That’s the successful slogan of an advertising campaign getting millions of likes on Facebook. It’s the Oreo’s advertising campaign. If the famous biscuit brand wanted to have the same success with a traditional advertising campaign, they would have to spend millions of dollars; almost one dollar per one Facebook like. Instead, with a simple but well-thought out slogan and using the most popular social networks, now Oreo has almost 34 million fans on Facebook, and loyal fans at that.

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