LONDON – To dunk or not to dunk! That’s the successful slogan of an advertising campaign getting millions of likes on Facebook. It’s the Oreo’s advertising campaign. If the famous biscuit brand wanted to have the same success with a traditional advertising campaign, they would have to spend millions of dollars; almost one dollar per one Facebook like. Instead, with a simple but well-thought out slogan and using the most popular social networks, now Oreo has almost 34 million fans on Facebook, and loyal fans at that.
[..]LONDON – It’s not correct to think that Social Networks are all the same. Because Social Media are just instruments with people behind them. And, we know, each person thinks and behaves differently. But there’s a new culture phenomenon that is joining all along the same way: Foodstagram.
[..]LONDON – When we have nothing better to do than to look at our phone, for sure, we play Candy Crush. This is the most popular game on the world’s biggest Social Media which has a sales volume of $600,000 per day and has currently become the most profitable game app on Facebook.
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