Every country adopts its own currency: Yuan for China, Yen for Japan, Real in Brazil, Ruble in Russia etc etc,  and the same is equal for particular groups of countries such as the Dollar for the United States of America and the Euro for European Union. But, if we used one common worldwide currency for our shopping on the Internet, how would the future of the currency exchange be? The answer could be ‘more simple’ but it’s easier said than done. First of all because there are many international interests between banks and credit card companies and secondly because each country or group of countries has its own interests to safeguard its own currency.

Meanwhile, there’s someone who is trying to change the economic system on the Internet with the Bitcoin. ‘Bitcoins are an anonymous, decentralized, peer-to-peer digital currency’ – how economic consultants explain the new coin. ‘In contrast to older forms of electronic money – they say -  no company controls Bitcoin, nor ever could: all the rules about how it works are embedded into the very operation of trade, including the rate of inflation and how to verify transactions.’

Why is  Bitcon “anonymous”? Because it doesn’t use a central system but it uses many databases around the Internet-sphere, like few banks branches but with no employees, and it uses a cryptographic system to preserve the data so that every owner can spend their own money.

Now, the question is: can Bitcoin become a worldwide Internet currency? Anticipating  the answer, in Vancouver, Canada, has opened the first ATM Machine which changes local money, Canadian dollars in Bitcoins: the kiosk works by scanning the hands to confirm the identify of the customer, because credit cards don’t exist in the Bitcoin-world  and moving their funds from their online wallet to their smart phone or new Bitcoin account. The costumer will be able to spend his Bitcoin on the Internet-sphere. What are the real benefits of this new system? First of all the customer can buy everything in every country of the world without changing the currency because of the knowledge that many Bitcoin can be used without paying any fees, because there aren’t international fees for the transaction from one currency to another and because it’s a closed system just for the Internet. The Internet has always been known as a virtual world but increasingly it’s becoming more and more a real part and central part of our lives. (A.A.)

L'articolo The Internet With One Currency. Bitcoin Says: Why No! sembra essere il primo su Alessandro Allocca.

Oreo is just one example of what is happening nowadays on the web, and in particular on Facebook. Oreo, like Coca-Cola, Nutella and other famous food & drink brands, are using social networks for a great advantage, but with a minimal investment. But if this way to success is so simple, why aren’t all companies using it?

It is because Facebook and social networks in general are not always the perfect places to make a successful advertising campaign, say internet analysts.. Each company needs their campaign but doesn’t necessarily need their social network. This is partly because social networks are not like TV, radio or magazine where the audience cannot interact. On social networks, and especially Facebook, the audience is active and that is not always the best for the company. There’s a big difference if you are a petrol company or a yummy biscuit company. Therein lies the issue: what does it mean to have a “Likeable” brand?

“It means that you are a brand that is well-liked by your users” – wrote Dave Kerpen in his book “Likeable”- “Ways that this trust is built up can be though a number of ways including, but not reserved to, engaging your audience with relevant updates and news, listening to them and taking their input or recommendations/concerns, connecting with them through all of the above, providing a service and giving excellent customer to consumer relations”.

Oreo is a perfect example: “They’re encouraging people to share their opinions” – wrote the internet analyst Dave Kerpen – “not just telling them to like Oreo’s online content-yet, almost 34 milion people have liked the company on facebook”.

Yes! Perfect! But the question is still the same: do you dunk or not dunk? (A.A.)

L'articolo To dunk or not to dunk! The successful of an ADV campaign sembra essere il primo su Alessandro Allocca.

L'articolo Study: Teens Watch More Mobile Video Than Older Peers sembra essere il primo su Alessandro Allocca.