Study: Teens Watch More Mobile Video Than Older Peers
apr 2013 17

It might be no surprise to parents that their 12- to 17-year-olds are watching more video on mobile devices and less on plain old TV than those slightly older. A Nielsen report that analyzed media habits of 12- to 34-year-olds, found that those in the 12 to 17 age range spend seven hours and 48 minutes per month on average watching video on a mobile phone. That’s 18% more than 18- to 24-year-olds and a huge 46% more than those 25- to 34-year-olds. However, when it comes to Internet video, 18- to 24-year-olds spent the most time watching content on their computers. The 25- to 34-year-olds surpassed those younger than them in traditional TV-watching, clocking in an average of about 136 hours a month. The numbers and corresponding age groups clearly fit in with the natural progression of technology in recent decades: TV, followed by Internet and now mobile. That could also be why the Nielsen data show smartphone penetration among teens has increased by 45%, between the end of 2011 and the end of 2012. (from www.mashable.com)

Leave a Comment