Smart device users spend as much time on Facebook as on the mobile web
apr 2013 12

Android and iOS smartphone and tablet users spend an average of 2 hours and 38 minutes per day on their devices on Facebook, according to new data from Flurry. These consumers appear to significantly favor applications over the mobile web: 80% of their consumption (or 2 hours and 7 minutes daily) is spent inside apps, per the report, while the remaining 20% (31 minutes) is devoted to the mobile web. That means that time spent with Facebook (18% share) rivals time spent with the entire mobile Web.

Cost Per Like: a subjective valuation of your Facebook fans
apr 2013 28

“Cost per Like” often crops up in conversations about Facebook advertising, though it isn’t a term officially sanctioned by Facebook. So what exactly does it mean? Cost per Like refers to the cost of acquiring a new fan for a Facebook page, either through paid advertisements or, less directly, through earned media efforts. There are three ways to “buy” Likes on Facebook. One is through “cost per thousand impressions” (CPM).

How journalists are using Facebook’s new live Q&A feature
mag 2013 06

Facebook is rolling out a feature that lets journalists host live chats on pages or on profiles with more than 10,000 followers. Facebook recently launched a new feature which has been used by a number or high-profile journalists in order to host conversations.

Google Glass gets Facebook, Twitter, Tumblr Apps
mag 2013 18

Google Glass is about to get even more apps, from Facebook and Twitter to Tumblr and CNN. During a “Developing for Glass” session during its Google I/O conference on Thursday, Google announced several big-name apps for the high-tech glasses, representing a vote of confidence for the technology from a number of the industry’s largest players.

ShakeChat from London LeWeb 2013: making new friends simply shaking your smartphone
giu 2013 06

LONDON – “Hey dude, who is the guy sitting over there?” “I don’t know! Shake your phone!”. A little more time and it will be a new way to make new friends. That’s a Corso12’s idea, an italian startup, today at London since it has been chosen as one of the finalists among 350 startups

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