How magazine publishers are finding success in online video
apr 2013 14

A number of magazine publishers have become media companies, having shifted from producing monthly print titles to daily videos. Several are making significant revenue from YouTube in addition to the money they bring in through online video plays on their own sites. In this feature we look at how four publishers – Dennis Publishing, Future, IPC and Vice – have moved beyond magazines and are now producing videos for their existing audiences and to attract new ones.

Wikileaks launches publicly searchable library of US ‘cables’
apr 2013 15

Wikileaks have organised their controversial ‘Cablegate’ logs alongside a further 1.7 million diplomatic files from the 1970s into a searchable public database called The Wikileaks Public Library of US Diplomacy, or PlusD. The new ‘Kissinger Cables’, dating from 1973 to 1976, have already led to a number of front page stories around the world and were previously available through the US national archives, although not as easily accessible, Julian Assange told a press conference today. The files were “technically in the public domain,” said Julian Assange, speaking via video link to the press conference in Washington, “but not practically available in a way that the public would be able to make sense of.” He also described the database as “the single most significant geopolitical publication that has ever existed.”The project, which has been a year in the making, was presented by Assange and Wikileaks spokesperson Kristinn Hrafnsson as a reaction to the process of “reclassification” of initially declassified documents.

Data journalism maps out threats to italian reporters
mag 2013 09

A new website has harnessed the power of data journalism to illustrate how, when and where journalists have been threatened in Italy. Italian graphic designer Isacco Chiaf and journalists Jacopo Ottaviani and Andrea Fama have used data journalism tools to narrate stories of journalists who have been harassed in their project and website, “Is it really worth it? Stories of (Italian) journalists under threat”.

To dunk or not to dunk! The successful of an ADV campaign
giu 2013 14

LONDON – To dunk or not to dunk! That’s the successful slogan of an advertising campaign getting millions of likes on Facebook. It’s the Oreo’s advertising campaign. If the famous biscuit brand wanted to have the same success with a traditional advertising campaign, they would have to spend millions of dollars; almost one dollar per one Facebook like. Instead, with a simple but well-thought out slogan and using the most popular social networks, now Oreo has almost 34 million fans on Facebook, and loyal fans at that.