Study: Teens Watch More Mobile Video Than Older Peers
apr 2013 17

It might be no surprise to parents that their 12- to 17-year-olds are watching more video on mobile devices and less on plain old TV than those slightly older. A Nielsen report that analyzed media habits of 12- to 34-year-olds, found that those in the 12 to 17 age range spend seven hours and 48 minutes per month on average watching video on a mobile phone. That’s 18% more than 18- to 24-year-olds and a huge 46% more than those 25- to 34-year-olds. However, when it comes to Internet video, 18- to 24-year-olds spent the most time watching content on their computers.

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To dunk or not to dunk! The successful of an ADV campaign
giu 2013 14

LONDON – To dunk or not to dunk! That’s the successful slogan of an advertising campaign getting millions of likes on Facebook. It’s the Oreo’s advertising campaign. If the famous biscuit brand wanted to have the same success with a traditional advertising campaign, they would have to spend millions of dollars; almost one dollar per one Facebook like. Instead, with a simple but well-thought out slogan and using the most popular social networks, now Oreo has almost 34 million fans on Facebook, and loyal fans at that.

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The Internet With One Currency. Bitcoin Says: Why No!
nov 2013 21

LONDON – We use the same things when we’re on The Internet: Facebook, Twitter, Instagram, Tumblr, etc etc. We use the same system to send documents and other files, e-email. And we use one common language to chat from one country to another, from one side of the World to opposite side of the World, English. Why don’t we use the same currency to buy and to sell on The Internet?

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